Event: Daniel Lorenzetti and Juan Garcia discuss transmedia storytelling and its implications for politics, marketing and all forms of entertainment. Transmedia storytelling uses multiple forms of media and media outlets, concurrently, to advance and enhance a narrative. Lorenzetti and Garcia will give an overview of prominent transmedia initiatives that have made their way into mainstream entertainment and commerce. This event is free and open to the public.
When: 5:45 p.m., Tuesday, Nov. 9.
Where: ATandT Executive Education and Conference Center Amphitheater, Room 204, 1900 University Ave.
Background: Lorenzetti is a digital creative and award-winning documentary photographer ("The Birth of Coffee" published by Random House) and writer ("The Mercuri Cycle"). He has
navigated many creative careers from owning an advertising agency, to serving as executive editor of a magazine, to working for public television as an investigative reporter. Read Lorenzetti's blog.
Garcia is an award-winning new media producer and strategist focused on the convergence of emergent technology in entertainment and communications. As a new media manager for The University of Texas at Austin's Faculty Innovation Center, he has helped develop and start a series of digital media campaigns and curricula. A storyteller and passionate futurist, he has previously spoken about new media trends for Apple, CNN and the World E-Democracy Forum in Paris. Follow Garcia on Twitter.