The name and logo for the 24-hour University of Texas at Austin network were announced today by ESPN Senior Vice President, College Sports Programming, Burke Magnus, Men's Athletics Director DeLoss Dodds and Women's Athletics Director Chris Plonsky at the Longhorns' annual spring football game televised by ESPN.
The 'Longhorn Network' was unveiled as the official network name in conjunction with the official logo for use in all printed, online and on-air instances.
Incorporating the iconic Longhorns silhouette and official orange color, the mark gives a nod to the tradition of university athletics while providing a look ahead to the groundbreaking new network. In addition, the informational site GetLonghornNetwork.com debuted today and will serve as an initial resource to fans looking to learn more about where and how to get Longhorn Network in time for its August launch. At launch, the site LonghornNetwork.com will be the broadband network home for Longhorn Network.
Magnus said, "We look forward to covering UT sports like never before. I have little doubt that the Longhorn Network name and logo will fast become synonymous with excellence, just like the UT athletics program."
"The work continues on this exciting new project," Dodds said. "This is yet another step leading up to our launch which will offer viewers unprecedented access to our sports programs and university in time for the fall season. But to make this a successful venture, we need the support of our alumni and fans. We encourage everyone to visit GetLonghornNetwork.com and request Longhorn Network."
Earlier this month, ESPN's Dave Brown and Stephanie Druley were named vice presidents for programming and production, respectively. Both will relocate to Austin, Texas.
About the Longhorn Network
ESPN has a 20-year agreement to own and operate a year-round, 24-hour network dedicated to Texas athletics in partnership with The University of Texas at Austin and IMG College. Longhorn Network, scheduled to begin in August 2011, will offer a variety of content, highlighted by more than 200 exclusive events annually from 20 sports, original series and studio shows, historical programming and academic and cultural happenings. The LonghornNetwork.com broadband companion to the TV network will offer extensive content, particularly live games not carried on the linear TV network due to scheduling conflicts.