McGovern Lecture: "Social Marketing: Its Link to Social Justice," May 3

Event: Sherry Matthews, president of Sherry Matthews Advocacy Marketing and author of "We Were Not Orphans: Stories from the Waco State Home," will present "Social Marketing: Its Link to Social Justice" as part of the John P. McGovern Centennial Award Lectureship in Health Communication.

This event is free and open to the public. Please RSVP to Wade Lee or 512-232-5466.

When: 4 p.m., May 3

Where: Texas Union - Quadrangle Room on The University of Texas at Austin campus

Background: Matthews is the founder and owner of Sherry Matthews Advocacy Marketing, a public service marketing firm with offices in Austin, Texas, and Washington, D.C. Innovative but results-focused public service campaigns have been the hallmark of her agency's work.

In the early days of her agency, she helped brand Whole Foods Market, which in turn helped brand her own agency for its aggressive, innovative approach to marketing on behalf of good causes. She has been winning the nation's top awards ever since, competing against some of the world's leading ad agencies.

The John P. McGovern Lecture was established in the College of Communication in 1983 by a gift from the John P. McGovern Foundation. The endowed lectureship enables the College to invite a leading figure in communication to deliver a lecture related to health policy or the practice of health communication.

John P. McGovern, M.D., was a celebrated physician, educator, author, medical historian, philosopher, philanthropist and humanitarian based in Houston. According to the American Medical Association, he was "one of the giants in American medicine." His international reputation in various fields was reflected in honorary degrees from 30 colleges and universities. He died in 2007.