When a university is as big and bold as The University of Texas at Austin, it's only fitting that its branding and TV spots are, too.
Along with creative partner GSDandM, the university developed five new public service announcements (PSAs) to energize the "What Starts Here Changes the World" campaign, celebrate the university's world-changing alumni and challenge students to aim higher. They feature the Tower as a 3-D puzzle, twisting and turning with images of former students emerging from the structure.
The third PSA, titled "Look Up," debuted Saturday, Oct. 15 on the Longhorn Network.
The new PSAs will appear in the future on TV channels such as Fox Sports, ABC and ESPN as well as the Darrell K Royal-Texas Memorial Stadium's high-definition video scoreboard.