Topic: Advertising

Alcohol Advertising Has Little Effect on Overall Consumption

March 25, 2015

Despite alcohol advertising facing increasing regulatory pressure in the U.S. and abroad, new research from The University of Texas at Austin shows that advertising has little if any effect on overall alcohol consumption.

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Hiring Look-Alike Employees Alienates Customers

Oct. 8, 2014

In order to create brand ambassadors who can sell a certain look, clothing stores have been known to screen prospective employees based on appearance. In addition to creating ethical concerns, this practice may be alienating customers, according to research from the Moody College of Communication at The University of Texas at Austin.

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$10 Million Campaign Establishes Stan Richards School of Advertising and Public Relations at UT Austin

Aug. 29, 2014

The University of Texas at Austin has announced the completion of a $10 million fundraising campaign to establish the Stan Richards School of Advertising and Public Relations, named in honor of Stan Richards, founder of Dallas-based advertising agency The Richards Group, the largest independent agency in America.

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Live Super Bowl Ad Rating Panel Organized by UT Austin Moody College of Communication

Jan. 30, 2014

During this Sunday's Super Bowl, advertising professors from The University of Texas at Austin Moody College of Communication will live tweet critiques of Super Bowl ads.

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Moody Foundation Invests $50 Million in UT Austin College of Communication

Oct. 21, 2013

The Moody Foundation has announced a $50 million commitment to establish the Moody College of Communication at The University of Texas at Austin, resulting in the largest endowment for the study of communication of any public university in the nation.

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