Topic: Branding

Dr Pepper Snapple and McCombs School of Business Launch Breakthrough Marketing Education Program

May 7, 2012

Dr Pepper Snapple Group (DPS) and the McCombs School of Business at The University of Texas at Austin have embarked on a novel program to grow one of the company's iconic brands.

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Two ESPN Veterans Named Vice Presidents for University of Texas at Austin Network

March 2, 2011

ESPN is gearing up for the debut of its network with The University of Texas at Austin by naming two ESPN employees with more than 40 years of combined experience at ESPN to top programming and production posts.

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ESPN, IMG Introduce TV Network for The University of Texas at Austin

Jan. 19, 2011

The University of Texas at Austin, ESPN and UT Athletics' multimedia rights partner IMG College announced today a 20-year contract agreement to create what soon will be the nation's largest 24-hour television network dedicated to covering a university's intercollegiate athletics, music, cultural arts and academics programs.

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Experts Available to Discuss Super Bowl Advertising

Jan. 18, 2008

The Fox network will air Super Bowl XLII on Feb. 3. Last year, 93.2 million viewers tuned in to watch the game and the advertisements. According to the industry magazine "Advertising Age," Fox has gotten some marketers to pay as much as $3 million per 30-second ad to appear in the game. Thanks to the high price tag, the commercials are highly anticipated, generating almost as much hype as the game itself.

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