Topic: Commercials

Advertising Professors Rate Super Bowl Ads

Feb. 1, 2013
Advertising Professors Rate Super Bowl Ads

Sharing their expertise, advertising professors live-tweeted opinions of Super Bowl ads during the big game, joining millions in an online conversation. #SBAdJudge

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Experts Available to Discuss Super Bowl Advertising

Jan. 18, 2008

The Fox network will air Super Bowl XLII on Feb. 3. Last year, 93.2 million viewers tuned in to watch the game and the advertisements. According to the industry magazine "Advertising Age," Fox has gotten some marketers to pay as much as $3 million per 30-second ad to appear in the game. Thanks to the high price tag, the commercials are highly anticipated, generating almost as much hype as the game itself.

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