Topic: Department of Advertising and Public Relations

Hiring Look-Alike Employees Alienates Customers

Oct. 8, 2014

In order to create brand ambassadors who can sell a certain look, clothing stores have been known to screen prospective employees based on appearance. In addition to creating ethical concerns, this practice may be alienating customers, according to research from the Moody College of Communication at The University of Texas at Austin.

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$10 Million Campaign Establishes Stan Richards School of Advertising and Public Relations at UT Austin

Aug. 29, 2014

The University of Texas at Austin has announced the completion of a $10 million fundraising campaign to establish the Stan Richards School of Advertising and Public Relations, named in honor of Stan Richards, founder of Dallas-based advertising agency The Richards Group, the largest independent agency in America.

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Former CDC Marketing Director to Lead New Center for Health Communication

March 19, 2014

Jay M. Bernhardt, former director of the National Center for Health Marketing at the U.S. Centers for Disease Control and Prevention, has been named founding director of The University of Texas at Austin Moody College of Communication's new Center for Health Communication.

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Live Super Bowl Ad Rating Panel Organized by UT Austin Moody College of Communication

Jan. 30, 2014

During this Sunday's Super Bowl, advertising professors from The University of Texas at Austin Moody College of Communication will live tweet critiques of Super Bowl ads.

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Research Helps Explain Patient Knowledge of Vaccines, Providing Insight for Health Care Providers and Educational Campaigns

May 30, 2013

Health care providers face a communication challenge when seeing patients who have formed negative or ambivalent opinions on vaccinations through Twitter.

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