Topic: Erin Burgoon

Popular 'Door-in-the-Face' Persuasion Strategy Can Sometimes Backfire, Study Shows

Nov. 6, 2013

A manipulation strategy often used in marketing and fundraising known as "Door-in-the-Face" could backfire among less concrete thinkers, according to new research from The University of Texas at Austin.

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On Gun Control, Citizens Support Politicians Who Point to Big Picture, not Specific Incidents, Study Finds

March 25, 2013

As the nation continues to grapple with the long-simmering issue of gun control, solutions are stymied by heated debates. To effectively influence a divided America, elected officials must take a broad perspective rather than focusing on specific incidents, according to a new psychology study from The University of Texas at Austin.

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