Topic: Gary Wilcox

Alcohol Advertising Has Little Effect on Overall Consumption

March 25, 2015

Despite alcohol advertising facing increasing regulatory pressure in the U.S. and abroad, new research from The University of Texas at Austin shows that advertising has little if any effect on overall alcohol consumption.

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Live Super Bowl Ad Rating Panel Organized by UT Austin Moody College of Communication

Jan. 30, 2014

During this Sunday's Super Bowl, advertising professors from The University of Texas at Austin Moody College of Communication will live tweet critiques of Super Bowl ads.

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In the Know

July 27, 2010
In the Know

The July 27 weekly roundup of campus kudos and press mentions.

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Professor Named Vice President of American Academy of Advertising

April 22, 2009

Advertising Professor Wei-Na Lee has been elected vice president of the American Academy of Advertising (AAA), a national organization of advertising scholars and professionals with an interest in advertising and advertising education.

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