Topic: Julie Irwin

Green Marketers Should Take Cue from Ten Commandments to Increase Sales

March 31, 2009

Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.

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McCombs professor discusses consumer behavior

Feb. 23, 2009
McCombs professor discusses consumer behavior

Past research has shown that opting for shared experiences such as vacations and theatre tickets will lead to more long-term happiness than will buying material goods.

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New Happiness Research Demonstrates When Material Items Are the Best Option

Feb. 10, 2009

It matters whether you give your loved one a material gift or an experience for Valentine's Day, say researchers at The University of Texas at Austin's McCombs School of Business and Washington University in St. Louis.

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