Topic: Marketing

How Businesses Can Survive Recession

Aug. 13, 2014
[Image credit: Scott Beale / Laughing Squid]

Marketing professor Vijay Mahajan explains his research on the strategies used by family-owned companies that have outperformed non-family corporations during recessions.

Read more

Dr Pepper Snapple and McCombs School of Business Launch Breakthrough Marketing Education Program

May 7, 2012

Dr Pepper Snapple Group (DPS) and the McCombs School of Business at The University of Texas at Austin have embarked on a novel program to grow one of the company's iconic brands.

Read more

Marketing emotion and micro-targeting through political ads

March 20, 2012
Marketing emotion and micro-targeting through political ads

As part of our Elections 2012 coverage, visiting scholar Victoria M. DeFrancesco Soto reveals what the future holds for political ad campaigns this season.

Read more

Research Partnership Gives McCombs School of Business Faculty Access to Valuable Retail Data

Jan. 13, 2011

Two research centers at The University of Texas at Austin's McCombs School of Business have formed a partnership with the Center for Advancing Retail Technologies (CART), which will provide access to data about retail technologies, consumer behaviors and other areas of study to faculty and students for research purposes.

Read more

Advertising Professor Chairs Assessment Panel to Evaluate 2010 Census Campaign

Sept. 18, 2009

Jerome D. Williams, the F.J. Heyne Centennial Professor in Communication at The University of Texas at Austin, served as chair of the assessment panel that has endorsed the U.S. Census Bureau's 2010 Census Integrated Communication Campaign.

Read more