Topic: Media strategy

Experts Available to Discuss Super Bowl Advertising

Jan. 26, 2010

On Feb. 7, nearly 100 million people will watch Super Bowl XLIV on television. This is the one day a year America celebrates advertising. This year, thanks to the weak economy, media experts predict the price for a 30-second commercial will drop for only the second time in history--although a Super Bowl spot is still the most expensive commercial on TV. Thanks to the high price tag, the commercials are highly anticipated, generating nearly as much hype as the game itself.

Read more

Experts Available to Discuss Super Bowl Advertising

Jan. 18, 2008

The Fox network will air Super Bowl XLII on Feb. 3. Last year, 93.2 million viewers tuned in to watch the game and the advertisements. According to the industry magazine "Advertising Age," Fox has gotten some marketers to pay as much as $3 million per 30-second ad to appear in the game. Thanks to the high price tag, the commercials are highly anticipated, generating almost as much hype as the game itself.

Read more