Topic: Online advertising

To survive declining readership, struggling newspaper industry must employ new online strategies, journalism prof says

Dec. 8, 2008

Changing with the Times: Is the American newspaper industry in as much trouble as it seems? George Sylvie, associate professor in the School of Journalism, has some ideas, and they are not all pleasant to hear. The former newspaper reporter and editor is quick to point out it's not just about profits anymore.

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