Topic: Patricia Stout

McGovern Lecture: "Social Marketing: Its Link to Social Justice," May 3

April 26, 2011

Event: Sherry Matthews, president of Sherry Matthews Advocacy Marketing and author of "We Were Not Orphans: Stories from the Waco State Home," will present "Social Marketing: Its

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Professor Named Vice President of American Academy of Advertising

April 22, 2009

Advertising Professor Wei-Na Lee has been elected vice president of the American Academy of Advertising (AAA), a national organization of advertising scholars and professionals with an interest in advertising and advertising education.

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Group awarded funding for advertising study

March 6, 2008
Group awarded funding for advertising study

The American Academy of Advertising has awarded $2,700 to the team of Jennifer Ball, Hyojin Kim and Patricia Stout for their proposed project on "The Effects of Corporate Credibility, Endorser Credibility and Brand Credibility on Consumer Responses to Direct to Consumer Advertisi

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