Topic: Public relations

Hiring Look-Alike Employees Alienates Customers

Oct. 8, 2014

In order to create brand ambassadors who can sell a certain look, clothing stores have been known to screen prospective employees based on appearance. In addition to creating ethical concerns, this practice may be alienating customers, according to research from the Moody College of Communication at The University of Texas at Austin.

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$10 Million Campaign Establishes Stan Richards School of Advertising and Public Relations at UT Austin

Aug. 29, 2014

The University of Texas at Austin has announced the completion of a $10 million fundraising campaign to establish the Stan Richards School of Advertising and Public Relations, named in honor of Stan Richards, founder of Dallas-based advertising agency The Richards Group, the largest independent agency in America.

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Moody Foundation Invests $50 Million in UT Austin College of Communication

Oct. 21, 2013

The Moody Foundation has announced a $50 million commitment to establish the Moody College of Communication at The University of Texas at Austin, resulting in the largest endowment for the study of communication of any public university in the nation.

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Belo Center for New Media Opens for Classes Aug. 29

Aug. 28, 2012

Located at the northeast corner of Dean Keeton and Guadalupe streets, the $54.8 million Belo Center provides interactive classrooms and meeting space for more than 4,200 students in the college and houses the adjacent KUT Public Media Studios. The Belo Center includes lecture halls, auditoriums, student offices and meeting rooms, as well as spaces for film screenings and conferences for all college departments.

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Baseball Front Offices Slow to Trust Independent Bloggers, Research Shows

Aug. 24, 2010

Independent bloggers represent the least trusted media type and are the most likely to be turned down for press pass requests, according to the first academic study to assess the sentiments of media-credentialing executives in sports organizations toward new media coverage.

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