Topic: Vijay Mahajan

How Businesses Can Survive Recession

Aug. 13, 2014
[Image credit: Scott Beale / Laughing Squid]

Marketing professor Vijay Mahajan explains his research on the strategies used by family-owned companies that have outperformed non-family corporations during recessions.

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Professor finds thriving markets, vast business opportunities and optimistic consumers throughout continent

March 30, 2009

Africa Rising: Is Africa a lost cause? With stories of disease and famine coming out of the continent every day, it is easy to understand why some might come to that conclusion. Africa is a charity case, the thinking goes, and not a winning one at that. Even the brightest academics like Vijay Mahajan can be swayed by the constant wave of negativity about Africa in the mainstream media. To set the record straight, he embarked on a journey across Africa, traveling thousands of miles and listening to hundreds of stories from business leaders, entrepreneurs and consumers over three years.

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Business prof in Wall Street Journal

Nov. 1, 2007
Business prof in Wall Street Journal

"Indians hate to say no," said Anant Sundaram, a professor at Dartmouth University's Tuck School of Business. "They sort of hesitate and they say 'uhhh yes,' and they mean no. You make the person uncomfortable if you press." Saying "no" is a nonstarter in lots of cultures.

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Marketing prof. gets book award

Oct. 18, 2007
Marketing prof. gets book award

Marketing Professor Vijay Mahajan received the 2007 Berry-AMA Book Prize for the Best Book in Marketing from the American Marketing Association Foundation (AMAF).

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