Topic: Wei-Na Lee

Experts Available to Discuss Super Bowl Advertising

Jan. 26, 2010

On Feb. 7, nearly 100 million people will watch Super Bowl XLIV on television. This is the one day a year America celebrates advertising. This year, thanks to the weak economy, media experts predict the price for a 30-second commercial will drop for only the second time in history--although a Super Bowl spot is still the most expensive commercial on TV. Thanks to the high price tag, the commercials are highly anticipated, generating nearly as much hype as the game itself.

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Professor Named Vice President of American Academy of Advertising

April 22, 2009

Advertising Professor Wei-Na Lee has been elected vice president of the American Academy of Advertising (AAA), a national organization of advertising scholars and professionals with an interest in advertising and advertising education.

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