Food+City to Award $50,000 at Startup Competition-Showcase Day Feb. 6

2015 competition finalists
A judge speaks with finalists at the 2015 competition Credit: Food+City

EVENT: Second Annual Food+City Challenge Prize Showcase Day presented by Food+City (formerly known as the Food Lab at UT)

WHEN: Saturday, Feb. 6, 10 a.m. to 4 p.m. Top 10 finalists present fast pitches around 2 p.m.

WHERE: The Atrium at McCombs School of Business at The University of Texas at Austin, northwest corner of 21st Street and Speedway

WHO MAY ATTEND: Free and open to the public. RSVP through Eventbrite

BACKGROUND: The Food+City Challenge Prize Showcase Day is the finale of the Food+City Challenge Prize, a competition among business startups encouraging innovative ideas to improve the urban food system.

More than 20 finalists from around the world will convene in Austin in February to compete for up to $50,000 and assorted startup business benefits. After 12 weeks of working with a specially paired industry mentor, each team will present its business idea before a panel of judges and attendees.

Everyone is encouraged to vote in the People’s Choice Award for their favorite new food business finalist – see Facebook the week prior to Showcase Day. Food and drink samples from local businesses such as 512 Brewery, Tiff’s Treats and Snap Kitchen will be on hand.

For more information, visit