Topic: Marketing

Marketing emotion and micro-targeting through political ads

March 20, 2012
Marketing emotion and micro-targeting through political ads

As part of our Elections 2012 coverage, visiting scholar Victoria M. DeFrancesco Soto reveals what the future holds for political ad campaigns this season.

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Research Partnership Gives McCombs School of Business Faculty Access to Valuable Retail Data

Jan. 13, 2011

Two research centers at The University of Texas at Austin's McCombs School of Business have formed a partnership with the Center for Advancing Retail Technologies (CART), which will provide access to data about retail technologies, consumer behaviors and other areas of study to faculty and students for research purposes.

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Advertising Professor Chairs Assessment Panel to Evaluate 2010 Census Campaign

Sept. 18, 2009

Jerome D. Williams, the F.J. Heyne Centennial Professor in Communication at The University of Texas at Austin, served as chair of the assessment panel that has endorsed the U.S. Census Bureau's 2010 Census Integrated Communication Campaign.

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Rao paper honored by journal

Jan. 27, 2009
Rao paper honored by journal

An article by Finance Professor Ramesh Rao, "Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth," was a finalist for the Journal of Marketing's Maynard Award, an honor given to articles ranked among the top three published by the journal during the year

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Alcohol Advertising Targets Hispanic Students, University of Texas at Austin, Florida Study Shows

Oct. 28, 2008

Alcohol advertising is heavier around schools with 20 percent or more Hispanic students than near schools with a smaller Hispanic population, according to a new study from The University of Texas at Austin's College of Education and the University of Florida's College of Medicine.

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