AMA honors Srinivasan for marketing research, mentoring

Raji Srinivasan, associate professor of marketing in the McCombs School of Business, is the inaugural recipient of the American Marketing Association Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor. The award is given to a female marketing professor who is an "emerging research star" and has "exceeded the normal expectations for someone of her rank in mentoring doctoral students and junior faculty members."