The 21st Century Agency AdWakening, April 24

Event: "AdWakening: The 21st Century Agency," a conference hosted by the Department of Advertising and Public Relations at The University of Texas at Austin, will look at many of the factors affecting advertising, from the rise of consumer voice in marketing communications to the ever-changing ways marketers are influencing consumer behavior.

This event is open to anyone with an interest in advertising, marketing, public relations or consumer behavior, as well as students. Information and registration for "AdWakening: The 21st Century Agency" are available online.

When: 11 a.m.-6 p.m., April 24

Where: ATandT Executive Education and Conference Center on The University of Texas at Austin campus.

Background: The business of advertising--its work product and its financial model--has clearly changed from that of the past. Technological advances, the cultural values and life style of that key 21-to-34-year-old target audience, the impact of social media, and the affection and attention that consumer generated media receive have all contributed to what may be the most significant transformational change in this or any other industry since the '60s.

Some of the most innovative thinkers in the advertising industry will be on hand to discuss and debate the issues, including Grant Richards, managing partner, Engine Company 1; Liz Ross, CEO, Tribal DDB; Greg Andersen, managing director, BBH; and Pete Hayes, vice president of integrated marketing communications, AMD.

A highlight of the event will be a roundtable discussion moderated by Bob Garfield, the love-him-or-hate-him advertising commentator and critic, Advertising Age columnist and co-host of NPR's "On the Media."