Fighting world hunger with peanut butter

Kenyan-born business student John Kidenda explains why he believes in the for-profit model of social entrepreneurship over the nonprofit model of world aid. John and a group of other students from The University of Texas at Austin have formed a team called "Nutty Solutions" and created a business proposal to sell gourmet peanut butter in order to provide RUTF (ready-to-use therapeutic food) to the developing world.