AUSTIN, Texas—The University of Texas at Austin will debut a new 30-second broadcast advertising spot during the Sept. 11 football game against the University of Arkansas.
The game will be televised by ESPN, starting at 7:45 p.m. (central time).
The spot, produced in conjunction with the strategic planning and positioning firm GSDandM Advertising, is the first in a series of seven “image” ads that will debut this year.
The series will incorporate a new theme, “What Starts Here Changes the World,” developed by the university’s Office of Public Affairs and the Center for Brand Research in concert with GSDandM, in a year-long project led by Advertising Professors Neal Burns and Deborah Morrison.
“Austin, Texas is the ‘City of Ideas’—a city that brings the doers and dreamers together to see new things, dream new dreams and create things and experiences that make a difference,” said Roy Spence, founder and president of GSDandM Advertising.
“The heartbeat of this City of Ideas is the University of Texas, a place of learning, discovery, leadership, freedom and responsibility, where everyone is a student of both our proud heritage as well as a seeker of what is next. The University of Texas and the City of Ideas, working, living and learning together. What starts here changes the world—that is what this new campaign for the University of Texas is all about.”
“What starts here at UT is an amazing array of life-altering events,” said Morrison, associate professor of advertising. “Certainly, this theme speaks to that energy and optimism.”
Air time for the ad spots, which typically are broadcast during televised NCAA sporting events, is provided to the participating universities free of charge.