The Highway Beautification Act was signed by President Lyndon B. Johnson 50 years ago this month. It was a bold move against a powerful advertising industry to reduce the visual impact of billboards and junkyards along the country’s federal highway system.
The bill also catalyzed decades of work to improve the ecology of roadsides. Departments of transportation across the country have been both friend and foe to that movement along the way.
Lady Bird Johnson was the act’s true champion, and for her, it was not just about resolving the degradation of the visual experience of an extensive roadway system, but an opportunity to bring to our roads ecological richness, regional identity and a reminder of our personal connection to nature.
The highway beautification movement was meant to drive us back to nature. But the truth is that 50 years later, there is still so much work to be done.
The success of the bill, and Mrs. Johnson’s efforts when she returned to Texas, has given us the captivating wildflower displays that we now expect as part of the spring highway experience. Indeed, there are many roadsides across the country where you can find prairie remnants and gorgeous plantings that feature native grasses and wildflowers. Texans in particular take great pride in their roadside shoulders with jaw-dropping displays of native wildflowers amid swathes of prairie grasses.
Sadly, these colorful displays are often the exception, not the rule.
Large stretches of our roadsides are colonized by grass and weed species originating from around the globe. Nonnative grasses such as Old World bluestems from Asia, buffelgrass from Africa and perennial ryegrass from Europe can easily out-compete and replace our native prairie vegetation.
In fact, many of these offending species are, or were, in highway department plant lists and have been planted for their ability to colonize quickly to fulfill the vegetative cover required by engineering specifications. Some other weedy culprits, such as the bastard cabbage from the Mediterranean that covers miles and miles of roadsides in swathes of bright yellow in spring, are even considered by many to be native to Texas.
You can see evidence of this when you drive between the cities of the Texas Triangle — Houston, San Antonio, Austin, Dallas and Fort Worth — where there is no shortage of roadway construction. Both construction areas and finished roadsides are overgrown with invasive plants and an assortment of nonnative weeds. These plants make the landscapes we drive through look like anyplace U.S.A.
This is a missed opportunity. By applying ecological design consciously to roadsides, we could be driving through uniquely picturesque and ecologically important native ecosystems.
Nationally, roadsides cover 17 million acres. By way of comparison, all the national parks in the contiguous U.S. make up 27 million acres. Studies have shown that ecologically designed and managed roadsides can clean water, reduce noise, improve air quality, sequester carbon, conserve native plant species and provide habitat for declining and charismatic species such as the monarch butterfly.
A joint report released earlier this year from the Federal Highway Administration and the Xerces Society suggests that roadsides can significantly contribute to the provision of habitat to honey and native bees that are essential for $18 billion of crop production.
This is an open opportunity for our state and county roadside authorities because we can get all the benefits of an ecological roadside. How? By first deciding to do roadsides right. Unfortunately, it isn’t a question of just sowing native seeds — that’s the easy part. Invasive species must be managed throughout the construction process, soils need to be stockpiled and modified to provide an uncompacted, healthy substrate, and mow and no-mow management protocols must be used appropriately to foster the landscape.
And perhaps most importantly, contractors hired to do the work must be held accountable for both biological and engineering specifications.
“Lady Bird’s Bill” created a game-changing legacy for the American landscape. Let’s respect and reinforce it by encouraging and demanding more for our roadsides. There is nothing to lose and everything to gain during the next 50 years.
Mark Simmons was the director of research and consulting at The University of Texas at Austin Lady Bird Johnson Wildflower Center.
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We need to do more for our roads and it starts with making our highways pretty again: https://t.co/XerpYJuHlx
— Texas Perspectives (@TexPerspectives) October 26, 2015