UT Wordmark Primary UT Wordmark Formal Shield Texas UT News Camera Chevron Close Search Copy Link Download File Hamburger Menu Time Stamp Open in browser Load More Pull quote Cloudy and windy Cloudy Partly Cloudy Rain and snow Rain Showers Snow Sunny Thunderstorms Wind and Rain Windy Facebook Instagram LinkedIn Twitter email

UT News

McCombs School Launches Master of Science in Marketing Program

The McCombs School of Business is launching a Master of Science in Marketing program during the summer of 2016. The inaugural Texas MSM class will begin July 1. 

Two color orange horizontal divider

AUSTIN, Texas — The McCombs School of Business at The University of Texas at Austin is launching a Master of Science in Marketing (MSM) program during the summer of 2016. The inaugural Texas MSM class will begin July 1.

The program was created in response to the growing demand for professionals who are able to extract consumer and product insights from the overwhelming amount of data available to companies, and leverage that data to improve marketing outcomes. The Texas MSM program is a 10-month degree designed for students with nonbusiness backgrounds and little to no prior work experience.

Students in the Texas MSM program will complete 36 credit hours of graduate coursework during a 10-month period consisting of three semesters — summer, fall and spring. The program will draw students from diverse undergraduate backgrounds and prepare them for careers in a new economy — a world where data, decisions and actions are intertwined.

“The curriculum is built to take traditional marketing theories and look at them through an analytical lens and take advantage of how we use statistics, how we use new available data and how we use new marketing techniques to get better insights,” says Jade DeKinder, assistant professor in marketing and director of the Texas MSM program.

The expectation is that students will be seeking to augment their undergraduate education with a master’s degree in marketing, ultimately seeking career placement in marketing analysis, digital marketing, product planning, pricing, or other marketing-related positions.

“Austin, Texas is an exciting place to launch your marketing career right now because of the direct access to companies with demand for students who have the marketing skills we are teaching,” says DeKinder.

McCombs career services will offer Texas MSM students exclusive resources and support to help them secure full-time positions.

Applications are now being accepted for the class of 2016. The tuition is $34,000 for in-state students and $42,000 for out-of-state students.

For more information on how to apply, visit the McCombs website.