Topic: Advertising

Newspapers’ Limited Antitrust Exemption is a Good Thing

Aug. 18, 2017
News

 It's good that newspapers are trying to redefine their relationships with Facebook and Google.

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Why Would Companies Wade into Politics in Super Bowl Ads?

Feb. 13, 2017
Superbowl

While atypical, the pointed tone of the political messages in the ads was effective and resonated with consumers because they speak to something all Americans feel strongly about: not being told what to do.

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Holiday Alcohol Ads Don’t Lead to Increased Consumption

Dec. 21, 2015
Alcohol Bottles

Even though there is clear evidence that alcohol sales are higher around the holidays and that some people drink more than they do typically, an increase in advertising is not the reason.

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Alcohol Advertising Has Little Effect on Overall Consumption

March 25, 2015

Despite alcohol advertising facing increasing regulatory pressure in the U.S. and abroad, new research from The University of Texas at Austin shows that advertising has little if any effect on overall alcohol consumption.

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Hiring Look-Alike Employees Alienates Customers

Oct. 8, 2014

In order to create brand ambassadors who can sell a certain look, clothing stores have been known to screen prospective employees based on appearance. In addition to creating ethical concerns, this practice may be alienating customers, according to research from the Moody College of Communication at The University of Texas at Austin.

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