AUSTIN, Texas – The University of Texas at Austin and Texas Athletics are thrilled to announce an epic all-day celebration commemorating the Longhorns’ inaugural day in the Southeastern Conference. The SEC Celebration will take place Sunday, June 30, from 1 to 10 p.m. across campus, with featured activities on the Main Mall in front of the iconic UT Tower. Admission is free, and all of Longhorn Nation and the Central Texas community are invited to join in the festivities.
Among the day’s highlights will be the official SEC Ceremony at the Tower Stage at 8:30 p.m., featuring SEC Commissioner Greg Sankey, Chairman of the University of Texas System Board of Regents Kevin Eltife, President Jay Hartzell, and Vice President and Lois and Richard Folger Athletics Director Chris Del Conte. This ceremony will mark a historic moment as the Longhorns are officially welcomed into the SEC and will be followed by a spectacular fireworks show from the UT Tower.
“UT’s move to the Southeastern Conference is an extraordinary moment for Texas Athletics, Longhorn Nation and our entire University. It is only fitting that we celebrate this occasion with a Texas-sized party on the Forty Acres, open to all,” Hartzell said. “We are excited to bring our passion, history and commitment to excellence to our new conference, and this event will be a chance to highlight the University’s winning tradition and all it means to be a Longhorn.”
Located in the heart of the “Live Music Capital of the World,” the SEC Celebration will feature star-studded concerts on the Tower Stage, including a headlining performance at 9 p.m. by a to-be-announced global superstar. Live music will kick off at 5:30 p.m.
Beginning at 2 p.m., fans can get their horns up with interactive games and activities for the entire family, including signature activations from Texas Football game days such as a Ferris wheel, giant fun slide, Longhorns inflatable games and more. In addition, this will be the first opportunity to purchase exclusive Texas x SEC co-branded merchandise.
“This is a day we have been building towards for years,” Del Conte said. “We can’t wait to see the Burnt Orange and White come out for a jam-packed day of activities celebrating all of our traditions and create new memories as we join the SEC.”
Capture memories with beloved Texas Traditions including Bevo XV, Smokey the Cannon, Big Bertha, the Longhorn Band, Texas Cheer, Texas Pom and Hook ’Em. Fans will also be able to learn more about new conference peers at the SEC Village and interact with some of the University’s treasured artifacts at Championship Corner.
In addition to activities at the UT Tower, Main Mall and 21st Street, fans can experience the Forty Acres with free activities presented by University museums and centers — including the LBJ Presidential Library, Texas Science & Natural History Museum and Blanton Museum of Art — from 1 to 5 p.m.
The SEC Network will be broadcasting live from the Main Mall from 5 to 9 p.m., offering a one-of-a-kind SEC experience created for this event, with photo ops commemorating some of the network’s best programming.
Attendees can enjoy unique food options from Austin’s finest food trucks. Fans ages 21 and up can quench their thirst at the Still Austin Music Lounge located on the Tower Plaza or at Big Beertha, which will be serving up 10-plus beers on tap on 21st Street.
Parking for the event will be free in designated University of Texas parking garages and surface lots beginning at 11 a.m.
Fans are encouraged to arrive early, wear their burnt orange proudly, and celebrate a historic day that no Longhorn will want to miss.
For more information and updates on the SEC Celebration, including artist announcements, follow UT and @TexasLonghorns on X, Instagram and Facebook or visit TexasSports.com/SEC.
