Research
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Advertising in Violent Video Games Results in Poor Recall, Negative Brand Perception
Embedding advertisements in violent video games leads to lower brand recall and negative brand attitudes suggesting advertisers should think twice about including such ads in a media campaign, according to researchers at The University of Texas at Austin.
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Learning comes alive for students in D.C. program
Professor Kate Weaver responds to questions about the LBJ School’s new Washington Program and the advantages of first-hand experience when pursuing a career in the policy world.
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The world’s most powerful laser
In this video, Professor Todd Ditmire shows how the Texas Petawatt laser helps scientists create matter at the most extreme conditions in the universe.
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Dr. Skip Porter Becomes Acting Director of the University of Texas Marine Science Institute
W. Arthur “Skip” Porter has been named acting director of the University of Texas Marine Science Institute (UTMSI) and chair of the Department of Marine Science beginning in September.
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Discovery of Why Influenza B Virus Exclusively Infects Humans Opens Door for Drugs to Fight Seasonal Epidemics Caused by Virus
The three-dimensional structure of a site on an influenza B virus protein that suppresses human defenses to infection has been determined by researchers at Rutgers University and The University of Texas at Austin.
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The road ahead in Libya
Jeremi Suri, the Mack Brown Distinguished Professor for Global Leadership, shares his thoughts on how Libya can move forward with a regime transition.
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Online Game Offers Children with Autism the Chance to Express Emotions
Yan Zhang, assistant professor in the School of Information at The University of Texas at Austin, is creating an interactive online game to help children with autism spectrum disorders (ASDs) communicate their emotions.
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Active Participation in Voluntary Organizations Declining Faster Than Checkbooks Can Keep Up
The decline in active memberships in civic groups, fraternal organizations and other local associations is greater than the increase in checkbook memberships, according to new research to be presented at the 106th Annual Meeting of the American Sociological Association.
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Empowerment, Self-Defense Motivating Factors for Texas Women to Hold Concealed Handgun Licenses
Texas women who hold concealed handgun licenses (CHLs) are motivated to do so by feelings of empowerment and a need for self-defense, according to new research to be presented at the 106th Annual Meeting of the American Sociological Association.
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Two Renowned Cardiovascular Experts Join University’s Computational Institute
Two internationally recognized experts in the use of computer modeling and simulation to address heart disease and other complex health problems are joining The University of Texas at Austin’s faculty to help advance the university as a national leader in biomedicine.
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Cockrell School of Engineering Faculty Partner with IBM to Accelerate Real-Time Flood Prediction Technology
Researchers from The University of Texas at Austin’s Cockrell School of Engineering and IBM have applied advanced analytics to river systems, weather and sensor data, to predict the Guadalupe River’s behavior more than a 100 times the normal speed. Simulating thousands of branches at a time, this technology could help provide up to one week…
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Middle-Aged Mothers and Fathers Only As Happy As Their Least Happy Grown Child, Research Shows
Despite the fact that middle-aged parents are no longer responsible for their grown children, the parents’ emotional well-being and life satisfaction remain linked to those children’s successes and problems — particularly their least-happy offspring, research from The University of Texas at Austin shows.
